Make Your Meaning

Share this post
Thursday Thoughts: Our Biggest Mistake
mattdajer.substack.com

Thursday Thoughts: Our Biggest Mistake

Matt Dajer
Oct 28, 2021
13
Share this post
Thursday Thoughts: Our Biggest Mistake
mattdajer.substack.com

A year into starting Yes Theory, we launched a production company called 506 Productions.

The guys and I partnered with a few friends with the goal of making films and shows outside of Yes Theory. 

We slapped together a logo, signed the operating agreement, reached out to potential clients and bought some business cards.

Six months in, we noticed something unnerving.

506 Productions was making very little headway and worse, Yes Theory was stalling.

We had a hundred thousand subscribers but the engagement on our videos was tanking.

We couldn’t keep up with the filming schedule.

We were drained.

So, we sat down and decided that one of the companies had to go.

We dissolved the production company and committed to focusing on Yes Theory full time.

No other businesses. No other projects. No other distractions.

Over the next year we filmed three videos a week, collaborated consistently with other creators, and brainstormed video ideas every day.

Soon after, everything changed.

2018 became our breakout year.

Nowadays when creators and entrepreneurs ask how to grow their channels, I always respond with the question, ”What else are you working on?”

If there’s more than one project taking up your mind, you’re unlikely to succeed.

You have to choose one.

Eventually, things do stabilize. You’re able to build on top of the engine you’ve created. 

But that first part can’t be overlooked.

That focus is essential.

It’s the reason we’re celebrating 7 million subscribers this week.

It’s the reason you’re reading this.

It’s the reason I still have a job that I love.

Love,

Matt

Song of the Week: Mi Swing Es Tropical

Pic: Celebrating 7m in Paris (thank you!)

13
Share this post
Thursday Thoughts: Our Biggest Mistake
mattdajer.substack.com
13 Comments

Create your profile

0 subscriptions will be displayed on your profile (edit)

Skip for now

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.

Michael Velez
Nov 1, 2021

love the picture,all of you together is soo wholesome ❤️❤️❤️

Expand full comment
ReplyCollapse
1 reply
Ethan
Oct 29, 2021

Love these newsletters! And congrats!

Expand full comment
ReplyCollapse
11 more comments…
TopNewCommunity

No posts

Ready for more?

© 2022 Matt Dajer
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing